professional fund-raiser, Cliff Underwood has helped generate
more than $100,000,000 in contributions for non-profit institutions
in a career which has spanned 25 years.
1971-1979, as Director of Special Campaigns at the University
of California, Berkeley, Cliff had overall repsonsibility
for the development, coordination and implementation of
all major fund-raising activities on the campus. While at
Cal, he helped found the U.C. Berkeley Foundation, an organization
now recognized as one of the leading University fundraising
programs in the country.
as Director of Alumni and Development at San Jose State
University and Slippery Rock State College before moving
to Berkeley in 1971. In 1976, Cliff's program at Berkeley
was selected to receive the United States Steel Award for
the top fund-raising program in the nation. From 1980 through
1985, Cliff was invited to serve as the first Development
Director for the largest zoological society in the world
-- The Zoological Society of San Diego. As Director of Development
for the San Diego Zoo and Wild Animal Park, Cliff was charged
with the creation and implementation of the ongoing fund-raising
program which enjoys the distinction of being the most successful
regional membership program in the world -- one out of every
five households in San Diego County became a member of The
Zoological Society of San Diego.
part of Cliff's responsibility was the organization of a
national fund-raising effort to establish The Center for
Reproduction of Endangered Species (CRES) at the San Diego
Zoo -- a project requiring over $27,000,000 in private contributions.
He initiated the program called "Kicks for Critters"
with Charger football kicker Rolf Bernirshke. Kicks for
Critters was the first fund raising program of its kind
and became widely emulated around the country for a variety
of not for profit organizations.
Cliff left the Zoological Society to found the San Diego
based fund-raising consulting firm Underwood & Associates.
a former National board member of both the National Society
of Fund-raising Executives (NSFRE), and the Council for
Advancement and Support of Education (CASE). He is a frequent
speaker on fund-raising at seminars throughout the country,
and he serves as a faculty member for the Center for Philanthropic
Studies at the University of Indiana. He has been selected
as the outstanding Public Relations alumnus of his alma
mater, San Jose State University, and was named as the first
recipient of the Executive Fund Raiser of the year for San
has served on the Board of the Child Abuse Prevention Foundation,
the San Diego Zoo'a Ocelot's Steering Committee, the ElderHelp
Board of Directors and the San Diego Junior League Community
Advisory Board. He is currently a member of the Public Relations
Advisory Council at the San Jose State University, the Family
Literacy Foundation Board of Advisors and the Elderhelp
Community Advisory Committee.